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We Are Ward

Ward is a company focused completely on trade marks. While other practices dilute their offering by advising generally across several areas of law, we are trade mark specialists, allowing us to offer you unrivalled expertise.

Headed by Rachael and Bill Ward, Ward Trade Marks was set up in 2014 as a specialist trade mark attorney company. Working both nationally and internationally to help clients select, register and protect trade marks, they handle portfolios of all sizes in a way that’s simple, efficient and cost effective.

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Ward is a company focused completely on trade marks. While other practices dilute their offering by advising generally across several areas of law, we are trade mark specialists, allowing us to offer you unrivalled expertise. Headed by Rachael and…

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Meet the team

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Rachael Ward


Rachael is a chartered trade mark attorney with extensive experience in trade mark law, having started her career in 1994 in the trade mark department at Interbrand, the world’s leading brand consultancy. Rachael qualified as a trade mark attorney with Clifford Chance in London and over the next decade managed the trade mark porfolios for many large brand owners. She’s worked as principal contact for Whitbread, Costa, Technicolor, Carlton Television, ONdigital, Fred Perry, Kangol and has extensive experience in the FMCG sector including Mars. She’s a Member...


Bill Ward


Bill has spent much of his life in operations management, having first been Flight Operations Director at GB Airways, then Senior Vice President of Flight Operations for Qatar Airways, where he was responsible for over 1,000 pilots and 70 aircraft across five fleets. He has brought this vast business knowledge and operations experience with him to Ward Trade Marks, as well as a keen appreciation of brand value and intellectual property. He’s a member of the Institute of Legal Finance and Management and an associate member of...


Angela Thornton-Jackson

Chartered Trade Mark Attorney

Angela is a chartered trade mark attorney with more than 15 years’ experience in trade mark private practice. She started her career at Page, White & Farrer in London in 1999 and qualified at D Young & Co, where she later became a partner. Throughout her career Angela has worked with many Blue-Chip multinational companies advising on all aspects of global brands, including clearance searches, trade mark prosecution and infringement advice. Angela is a Member of the Chartered Institute of Trade Mark Attorneys (CITMA) and a Professional...


Amanda Whittle


Having worked in trade mark record management for over thirty years, ten of these at the London office of Clifford Chance (one of the world’s leading law firms) Amanda brings a wealth of expertise to her role as Records Manager. An associate member of ITMA, she oversees all aspects of trade mark formalities and renewals, and impeccably maintains our electronic trade mark records....


Sarah Jarvis

Office Manager

Sarah joined Ward as Office Manager after twenty years working in the charitable sector. After graduating in Health and Social Care from Cambridge Regional College in 1993, she gained a six-month internship at Cancer Research UK before working for fourteen years as Enterprise/Commercial Manager for the National Horseracing Museum. Most recently – from 2011 until 2016 - Sarah was the Suffolk Community Fundraiser for the Royal British Legion’s Poppy Appeal, and she now brings her unparalleled organisational skills to her role as Office Manager at Ward. In...

  • Many thanks for all your help and advice throughout. You’ve made a process I was dreading so painless and simple. I can’t thank you enough.

    Collingwood and Co
  • Ward Trade Marks successfully registered nine trade marks for Tructyre and we are absolutely delighted with the thorough and efficient service that we received.

  • Rachael is a very detailed and results orientated person. The process of obtaining my trade mark for a wide range of services was very simple.

  • We cannot recommend Ward Trade Marks highly enough to others that require assistance when gaining a trade mark registration / branding for your business.

  • Quite simply a first class service is what you can expect from Rachael, who is extremely efficient, using her experience, knowledge and expertise to deliver your Trade Mark requirements. Rachael is thorough and precise.

    Barry Burns, BoMoJo Productions
  • I approached Rachael after working unsuccessfully with two other trade mark companies. Rachael was a joy to work with. She explained everything very clearly and was very open and upfront with her pricing. I was kept fully updated of the progress of my application. I am pleased to say I have now got my EU trademark, thanks to Rachael.

    Codilia Gapare, Owner C-LASH
  • As a marketing and design company it has been in the back of my mind since I launched TukTuk Creative Marketing to trademark the brand. To lose the name now or in the future would be crushing. Bill and Rachael have been amazing from the start, and I whole heartily trust them to set up the Trademark and follow up with any issues that occur along the way.

    Vicky Stanaway, TukTuk Creative Marketing
  • Well, I just cannot wait to get my logo changed and tell everyone how efficient you are... an absolutely seamless process, you looked after everything, no worries, no concerns, absolutely brilliant. Thank you.

    Bob Scott, Niche Cocktails
  • All I can say is well done once again your superior drafting skills come to another success in a tricky trade mark.

    Matthew Hives, OneStopIP