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We Are Ward

As Chartered Trade Mark Attorneys, Ward is a company focused entirely on trade marks. While other practices dilute their offering by advising across several areas of law, we deliver specialist trade mark advice and unrivalled expertise.

At the helm are Rachael and Bill Ward. They began Ward Trade Marks in 2014 as a specialist trade mark attorney practice. Working both nationally and internationally to help clients select, register, and protect trade marks. They handle portfolios of all sizes in a way that’s simple, efficient and cost-effective.

Why it’s essential, we’re Chartered Trade Mark Attorneys

Membership of the CITMA identifies us as legal experts in the protection and exploitation of your trade marks. Bound by its robust code of conduct, we concentrate on continuous professional development to remain up-to-date with changing laws and practices.

Using our combined knowledge, we offer advice on what trade marks and designs you need to safeguard. We’ll also show you how you can achieve maximum protection. But more than that, we take a commercial perspective to ensure your Intellectual Property drives your business to success.

We’ve got your back

Many businesses overlook the need to protect their trade mark. Often due to the perceived expense of the process or the incorrect belief that trade mark protection is just for larger companies.

Any business that trades needs to consider securing its brand seriously.

Granted, it can be a legal minefield and very confusing, which is why it’s vital you seek the services of a Chartered Trade Mark Attorney. Their advice will be invaluable when it comes to protecting your business interests.

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As Chartered Trade Mark Attorneys, Ward is a company focused entirely on trade marks. While other practices dilute their offering by advising across several areas of law, we deliver specialist trade mark advice and unrivalled expertise. At the helm…

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Meet the team

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Rachael Ward


Rachael is a Chartered Trade Mark Attorney with extensive experience in trade mark law, having started her career in 1994 in the trade mark department at Interbrand, the world’s leading brand consultancy. Rachael qualified as a trade mark attorney with Clifford Chance in London and over the next decade managed the trade mark porfolios for many large brand owners. She’s worked as principal contact for Whitbread, Costa, Technicolor, Carlton Television, ONdigital, Fred Perry, Kangol and has extensive experience in the FMCG sector including Mars. Rachael graduated from...


Bill Ward


Bill graduated with distinction from Queen Mary University of London with a Postgraduate Certificate, Trade Mark Law and Practice. Bill has spent much of his career in airline management, having been Flight Operations Director at GB Airways, then Senior Vice President of Flight Operations for Qatar Airways, where he was responsible for over 1,000 pilots and 70 aircraft across five fleets. He has brought this vast business knowledge and operations experience with him to Ward Trade Marks, as well as a keen appreciation of brand value and...

  • "Many thanks for all your help and advice throughout. You’ve made a process I was dreading so painless and simple. I can’t thank you enough."

    Collingwood and Co
  • "Ward Trade Marks successfully registered nine trade marks for Tructyre and we are absolutely delighted with the thorough and efficient service that we received."

  • "Rachael is a very detailed and results orientated person. The process of obtaining my trade mark for a wide range of services was very simple."

    Laurence Tunnicliffe, PANDA PRESS PRINTING
  • "We cannot recommend Ward Trade Marks highly enough to others that require assistance when gaining a trade mark registration / branding for your business."

  • "Quite simply a first class service is what you can expect from Rachael, who is extremely efficient, using her experience, knowledge and expertise to deliver your Trade Mark requirements. Rachael is thorough and precise."

    Barry Burns, BoMoJo Productions
  • "I approached Rachael after working unsuccessfully with two other trade mark companies. Rachael was a joy to work with. She explained everything very clearly and was very open and upfront with her pricing. I was kept fully updated of the progress of my application. I am pleased to say I have now got my EU trademark, thanks to Rachael."

    Codilia Gapare, Owner C-LASH
  • "As a marketing and design company it has been in the back of my mind since I launched TukTuk Creative Marketing to trademark the brand. To lose the name now or in the future would be crushing. Bill and Rachael have been amazing from the start, and I whole heartily trust them to set up the Trademark and follow up with any issues that occur along the way."

    Vicky Stanaway, TukTuk Creative Marketing
  • "Well, I just cannot wait to get my logo changed and tell everyone how efficient you are... an absolutely seamless process, you looked after everything, no worries, no concerns, absolutely brilliant. Thank you."

    Bob Scott, Niche Cocktails
  • "All I can say is well done once again your superior drafting skills come to another success in a tricky trade mark."

    Matthew Hives, OneStopIP
  • "The team at Ward Trade Marks and especially Rachael have been instrumental in supporting and developing the IP at Frank and Earnest. As a new startup business I cannot recommend highly enough the help, guidance and IP strategy that Rachael and the team have created for us. I would not hesitate to recommend them to any other start-ups or established businesses looking to create, develop and protect your IP!"

    Ben Lion, co-founder Frank and Earnest Crafted Coffee
  • "Professional, knowledgeable, efficient, effective. Very highly recommended."

    Adam Prescott, director at Revolution Fitness Academy
  • "Rachael is absolutely on the button, professionally; I completely trust her advice in dealing with any trademark requirements Spring has. More than that, though - she is good to work with. Where problems have arisen, she has taken responsibility for sorting things out, meaning I don't have to worry, which really counts for a lot. I highly recommend her."

    Erika Clegg, co-founder Spring design agency
  • "Rachael Ward is one of those rare individuals, in that she makes a really complicated subject appear very straightforward. She avoids jargon and simplifies every matter - enabling everyone to understand. She is thoroughly professional and has delivered a spectacular service to us over the last year. IP is a crucial part of our business and it's great to know Rachael is in our corner. Rachael has provided many real successes for us - and I'm delighted to recommend her."

    Charlie Dalton, Zedbox and Smart Garden Offices
  • "Extremely happy with the professional service provided by Ward Trade Marks in obtaining our trade mark. Their advice and support made the process stress free and I would not hesitate to recommend them to others."

    Daniel Compton, director at Armadillo Sec Ltd
  • "Rachael Ward provided us with excellent service over a period of more than 3 years. Rachael is a very practical and pragmatic trade mark attorney: she gets quickly to the heart of a problem and is extremely efficient in her work. She has a great depth of knowledge about trade mark law, but never allows this to get in the way of clear-sighted, practical advice. I would strongly recommend any business to use Rachael Ward and Ward Trade Mark Services on trade mark issues."

    Dr Duncan Curley, director of Innovate Legal
  • "We have retained Rachael to advise how best to protect our brand name and devices as well as to offer guidance on ad hoc legal matters. Rachael has always acted in both a timely and professional manner. I would have no hesitation in recommending her services."

    Mark Abbot, franchisor and business start up specialist
  • "Having been recommended to us by a trusted friend, we engaged Rachael to acquire a trade mark for our new venture, and thank goodness we did. What we thought would be a simple application, met with objections from a company in the US, however Rachael's sound, professional advice, steered us through the negotiations to a successful conclusion, TM approved! I would not hesitate to recommend Rachael to anyone who is not an expert in such matters, (and the bill was very reasonable too!)"

    Lee Wells, managing partner Ablestoke Financial Planning LLP
  • "Rachael and Bill were friendly, honest and knowledgeable. They guided us through the process really smoothly and I could not recommend them both enough!"

    Adam Storey, Director at Ocala Healthcare Ltd
  • "Rachael is extremely personable and professional. She has handled all of our trade marking adventures over the last few years with success and efficiency. Highly recommended."

    Mark Read, owner of Whizzle Ltd
  • "Rachael helped me protect two trademarks for my business just shortly after I set up Development Money. Rachael and her team made the process seamless and straightforward that I have recommended her to others. Thank you."

    Esther Bennett, Director at Development Money
  • "One of the greatest assets of any brand is it's IP. Working with Rachael is a joy - her professional insight, experience and clear (no jargon) communication enables you to make informed decisions about how and where you protect your brand. Whatever stage of business/brand development you are currently at, I'd recommend speaking with Rachael, to find out what you can protect and the best ways to achieve a robust solution, that's fit for purpose."

    Andy Bootham, founder of Dresscode Shirts
  • "Rachael worked with my daughter and me to trade mark our company name, Arya Candles. She is a true professional and a delight to work with. Highly knowledgeable and nothing was ever too much trouble."

    Lina Hogg, MD Arya Candles