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We Are Ward

Ward is a company focused completely on trade marks. While other practices dilute their offering by advising generally across several areas of law, we are Chartered Trade Mark Attorneys, allowing us to offer you unrivalled expertise.

Headed by Rachael and Bill Ward, Ward Trade Marks was set up in 2014 as a specialist trade mark attorney practice. Working both nationally and internationally to help clients select, register and protect trade marks, they handle portfolios of all sizes in a way that’s simple, efficient and cost effective.

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Ward is a company focused completely on trade marks. While other practices dilute their offering by advising generally across several areas of law, we are Chartered Trade Mark Attorneys, allowing us to offer you unrivalled expertise. Headed by Rachael…

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Meet the team

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Rachael Ward


Rachael is a Chartered Trade Mark Attorney with extensive experience in trade mark law, having started her career in 1994 in the trade mark department at Interbrand, the world’s leading brand consultancy. Rachael qualified as a trade mark attorney with Clifford Chance in London and over the next decade managed the trade mark porfolios for many large brand owners. She’s worked as principal contact for Whitbread, Costa, Technicolor, Carlton Television, ONdigital, Fred Perry, Kangol and has extensive experience in the FMCG sector including Mars. Rachael recently graduated...


Bill Ward


Bill is presently studying for a postgraduate certificate in trade mark law and practice at Queen Mary University in London. Bill has spent much of his life in operations management, having first been Flight Operations Director at GB Airways, then Senior Vice President of Flight Operations for Qatar Airways, where he was responsible for over 1,000 pilots and 70 aircraft across five fleets. He has brought this vast business knowledge and operations experience with him to Ward Trade Marks, as well as a keen appreciation of brand...

  • Many thanks for all your help and advice throughout. You’ve made a process I was dreading so painless and simple. I can’t thank you enough.

    Collingwood and Co
  • Ward Trade Marks successfully registered nine trade marks for Tructyre and we are absolutely delighted with the thorough and efficient service that we received.

  • Rachael is a very detailed and results orientated person. The process of obtaining my trade mark for a wide range of services was very simple.

    Laurence Tunnicliffe, PANDA PRESS PRINTING
  • We cannot recommend Ward Trade Marks highly enough to others that require assistance when gaining a trade mark registration / branding for your business.

  • Quite simply a first class service is what you can expect from Rachael, who is extremely efficient, using her experience, knowledge and expertise to deliver your Trade Mark requirements. Rachael is thorough and precise.

    Barry Burns, BoMoJo Productions
  • I approached Rachael after working unsuccessfully with two other trade mark companies. Rachael was a joy to work with. She explained everything very clearly and was very open and upfront with her pricing. I was kept fully updated of the progress of my application. I am pleased to say I have now got my EU trademark, thanks to Rachael.

    Codilia Gapare, Owner C-LASH
  • As a marketing and design company it has been in the back of my mind since I launched TukTuk Creative Marketing to trademark the brand. To lose the name now or in the future would be crushing. Bill and Rachael have been amazing from the start, and I whole heartily trust them to set up the Trademark and follow up with any issues that occur along the way.

    Vicky Stanaway, TukTuk Creative Marketing
  • Well, I just cannot wait to get my logo changed and tell everyone how efficient you are... an absolutely seamless process, you looked after everything, no worries, no concerns, absolutely brilliant. Thank you.

    Bob Scott, Niche Cocktails
  • All I can say is well done once again your superior drafting skills come to another success in a tricky trade mark.

    Matthew Hives, OneStopIP
  • The team @ Ward Trademarks and especially Rachael have been instrumental in supporting and developing the IP @ Frank and Earnest. As a new startup business I cannot recommend highly enough the help, guidance and IP strategy that Rachael and the team have created for us. I would not hesitate to recommend them to any other start-ups or established businesses looking to create, develop and protect your IP!

    Ben Lion, co-founder Frank and Earnest Crafted Coffee
  • Professional, knowledgeable, efficient, effective. Very highly recommended.

    Adam Prescott, director at Revolution Fitness Academy
  • Rachael is absolutely on the button, professionally; I completely trust her advice in dealing with any trademark requirements Spring has. More than that, though - she is good to work with. Where problems have arisen, she has taken responsibility for sorting things out, meaning I don't have to worry, which really counts for a lot. I highly recommend her.

    Erika Clegg, co-founder Spring design agency
  • Rachael Ward is one of those rare individuals, in that she makes a really complicated subject appear very straightforward. She avoids jargon and simplifies every matter - enabling everyone to understand. She is thoroughly professional and has delivered a spectacular service to us over the last year. IP is a crucial part of our business and it's great to know Rachael is in our corner. Rachael has provided many real successes for us - and I'm delighted to recommend her.

    Charlie Dalton, Zedbox and Smart Garden Offices
  • Extremely happy with the professional service provided by Ward Trade Marks in obtaining our trade mark. Their advice and support made the process stress free and I would not hesitate to recommend them to others.

    Daniel Compton, director at Armadillo Sec Ltd
  • Rachael Ward provided us with excellent service over a period of more than 3 years. Rachael is a very practical and pragmatic trade mark attorney: she gets quickly to the heart of a problem and is extremely efficient in her work. She has a great depth of knowledge about trade mark law, but never allows this to get in the way of clear-sighted, practical advice. I would strongly recommend any business to use Rachael Ward and Ward Trade Mark Services on trade mark issues.

    Dr Duncan Curley, director of Innovate Legal
  • We have retained Rachael to advise how best to protect our brand name and devices as well as to offer guidance on ad hoc legal matters. Rachael has always acted in both a timely and professional manner. I would have no hesitation in recommending her services.

    Mark Abbot, franchisor and business start up specialist
  • Having been recommended to us by a trusted friend, we engaged Rachael to acquire a trade mark for our new venture, and thank goodness we did. What we thought would be a simple application, met with objections from a company in the US, however Rachael's sound, professional advice, steered us through the negotiations to a successful conclusion, TM approved! I would not hesitate to recommend Rachael to anyone who is not an expert in such matters, (and the bill was very reasonable too!)

    Lee Wells, managing partner Ablestoke Financial Planning LLP