Trade Mark Registration | Register A Trade Mark

Trade mark registration is essential, regardless of the size of your business.

Rachel Ward

Rachael Ward, Founder of Ward Trade Marks

You can use your proposed trade mark without registering, but if you do, you’re leaving your brand, reputation, goodwill, and business vulnerable. That’s why registering your trade mark should be one of the first things you do.

Our experienced team will:

  • Help you choose a registrable mark
  • Conduct all the necessary clearance searches before submitting your application to register a trade mark
  • Make sure your application lists the appropriate classes of goods and services
  • Complete and file an application with the UKIPO or EUIPO (we can also file applications in any overseas country)
  • Correspond with the UKIPO and EUIPO on your behalf and respond to any official objections raised against your application to register a trade mark
  • Correspond with any other business that objects or opposes your application
  • Offer advice on how to best protect your trade mark while in use
  • Provide a watch service to monitor the market and take action against any marks applied for that clash with your own, and oppose their registration
  • Make sure your trade mark registration is renewed as necessary to make sure you’re covered at all times

All of that adds up to a comprehensive trade mark registration service that will protect your brand.

To make a no obligation enquiry about registering your trade mark, please either call us on 01284 774841 or Click Here To Make An Online Enquiry and we will be delighted to help you.

One of the greatest assets of any brand is it’s IP. Working with Rachael is a joy – her professional insight, experience and clear (no jargon) communication enables you to make informed decisions about how and where you protect your brand. Whatever stage of business/brand development you are currently at, I’d recommend speaking with Rachael, to find out what you can protect and the best ways to achieve a robust solution, that’s fit for purpose.

Andy Boothman, Dress Code Shirts

What Does Registration Give You?

What Does Registration Of A Trade Mark Give You?

Exclusive rights

Once registered, only you can use your trade mark in the territory in which it is registered (e.g. UK, EU, USA, etc.). If someone else does try to cash in on your mark, you have the weight of the law on your side and can sue them.

Infringement

The legal recourse we mentioned above is called trade mark infringement. If you don’t register your mark, the only course of action you have is the common law right of passing off.

However, if you rely on that, you must be able to prove your goodwill and reputation concerning the trade mark, and that the other party made an actionable misrepresentation which has caused you damage. But, this is a costly and challenging avenue to go down, with variable results, which is why we always recommend registration.

Increased value

A registered trade mark is a valuable commodity that can be sold, licensed, franchised, and mortgaged. Of course, over and above that, it also adds credibility to your goods or services. This perceived value is very attractive to customers.

Proof of origin

The market is saturated with counterfeit articles. By registering your trade mark, you’re giving consumers the peace of mind that they’re buying a genuine item, and helping Trading Standards and the police stamp out the copycats.

Rachael is very efficient and productive trademark law expert which helped us to register copyrights for few our brands. She did a good research and gave us useful advices. Their fees are very reasonable. We were happy working with her.

Alex Ukolov, Baba Studio

What’s the difference between TM and ®?

What Does TM Stand For Trade MarkIn our view, TM should stand for ‘Totally Meaningless’.

It is the symbol that denotes an unregistered trade mark. All it tells you is that the word, logo, phrase, or symbol preceding it is being used as a trade mark. Really, it can be used in absolutely any scenario, as it has no legal significance. However, being unregistered, it’s not protected by legislation.

If another company use the unregistered trade mark or something similar, the only legal process you have to fall back on is the tort law of passing off, which is difficult and costly to prove.

In contrast, the ® symbol indicates a registered trade mark and is protected under UK legislative law. If anyone else uses the registered trade mark or something similar, they can be sued for trade mark infringement.

By the way, if you use the registered symbol without actually registering your trade mark, this is an offence under UK law, punishable with a fine.

When should you register your trade mark?

The simple answer to that is immediately.

The UK uses a ‘first to file’ system, so if you’re slow off the mark, someone else could get their mark (that’s similar or the same as yours) registered first. As a result, all your hard work and investment could be for nothing.

Rachael is extremely personable and professional. She has handled all of our trade marking adventures over the last few years with success and efficiency. Highly recommended.

Mark Read, Managing Partner, Three Pillars Business Park

What is the registration process?

What is the registration process?The process begins as soon as you decide on a suitable trade mark.

Once you’ve done that, clearance searches must be conducted to make sure the mark you have chosen is available for registration (in each country in which you do business).

Next comes the application to the UK Intellectual Property Office (UKIPO). Within this, you must choose the class(es) in which you wish to register your trade mark. There are 45 classes in total, and a charge is made for each class covered in your application. We will select the right classes during our pre-filing advice session. Not only that, we will make sure that the list of goods and services used for the application is perfectly worded to reflect what your business does or intends to do once launched.

You must also consider whether it’s necessary to apply for registration in other countries as required by your business strategy.

How long does the registration process take?

The whole registration process can take around four months in the UK, and up to nine months in the EU.

Preparation Stage.

It all starts with the preparation stage. This is when the searches take place, and the application is completed, including your class choices.

Examination Stage

Then your application moves on to the examination stage, which is usually conducted in two to three weeks after filing. This is a technical examination to make sure your application is legally suitable for registration.

Publication Stage

Next comes the publication stage. This means your application is published in either the Trade Mark Journal (for the UK) or the Community Trade Mark Bulletin (for the EU). It will be published for a period of two months (three for an EU application) – this is called the Opposition Period – during which, your trade mark can be opposed or challenged by any third party. This period can be extended to three months by anyone considering an opposition (the UK only).

Registration Stage

Finally, you reach the registration stage. This happens automatically after the expiry of the publication period, as long as no oppositions have been received.

Although a lengthy process it’s worth noting that your protection is back-dated to the date of your application. So, if anyone has infringed your rights since that date, you will have legal recourse.

We can’t stress enough the importance of registering your trade mark. Failure to do so will risk the reputation you’ve worked so hard to build. Don’t let someone else bask in your success – protect your brand, intellectual property, and goodwill now and get your trade mark registered.

Make An Enquiry

To make a no obligation enquiry, please either call us on 01284 774841 or Click Here To Make An Online Enquiry and we will be delighted to help you.

Get your trade mark registered

Trade Mark Reviews

One of the greatest assets of any brand is it’s IP. Working with Rachael is a joy – her professional insight, experience and clear (no jargon) communication enables you to make informed decisions about how and where you protect your brand. Whatever stage of business/brand development you are currently at, I’d recommend speaking with Rachael, to find out what you can protect and the best ways to achieve a robust solution, that’s fit for purpose.

Andy Boothman, Dress Code Shirts

Extremely happy with the professional service provided by Ward Trade Marks in obtaining our trade mark. Their advice and support made the process stress free and I would not hesitate to recommend them to others.

Daniel Compton, Owner at Armadillo Sec Limited

Rachael is extremely personable and professional. She has handled all of our trade marking adventures over the last few years with success and efficiency. Highly recommended.  

Mark Read, Managing Partner, Three Pillars Business Park

Rachael worked with my daughter and me to trade mark our company name, Arya Candles. She is a true professional and a delight to work with. Highly knowledgeable and nothing was ever too much trouble.

Lina Hogg, Co-Founder & Director, Arya Candles

Rachael Ward provided us with excellent service over a period of over 3 years (2014-2017). Rachael is a very practical and pragmatic trade mark attorney: she gets quickly to the heart of a problem and is extremely efficient in her work. She has a good depth of knowledge about trade mark law, but never allows this to get in the way of clear-sighted, practical advice. I would strongly recommend any business to use Rachael Ward and Ward Trade Mark Services on trade mark issues.

Duncan Curley, Director, Innovate Legal

As a marketing and design company it has been in the back of my mind since I launched TukTuk Creative Marketing to trademark the brand. There have been a few local companies who have recently had to change their name and branding because another company has objected. I love our company name, and it brings to life what I wanted to do when I started the company – taking brands on an inspiring journey, and what better way than on a TukTuk. To lose the name now or in the future would be crushing. Rachel has been amazing from the start, and I whole heartily trust her to set up the Trademark and follow up with any issues that occur along the way.

Vicky Stanaway, TukTuk Creative Marketing

Rachael is very efficient and productive trademark law expert which helped us to register copyrights for few our brands. She did a good research and gave us useful advices. Their fees are very reasonable. We were happy working with her.

Alex Ukolov, Baba Studio

I approached Rachael after working unsuccessfully with two other trade mark companies. Rachael was a joy to work with. She explained everything very clearly and was very open and upfront with her pricing. I was kept fully updated of the progress of my application. I am pleased to say I have now got my EU trademark, thanks to Rachael.

Cody Gapare, C-Lash

Our initial consultation with Rachael at Ward Trade Marks reinforced our focus regarding our branding and Company marketing for the future. Once BoMoJo was officially registered and published it enabled us to apply and acquire @BoMoJo as a Twitter username from an account that had been dormant for over 6 years. Twitter processed our request, swiftly and promptly and all was completed within a week, transferring our followers from @BoMoJoProd to @BoMoJo. Quite simply a first-class service is what you can expect from Rachael, who is extremely efficient, using her experience, knowledge and expertise to deliver your Trade Mark requirements. Rachael is thorough and precise. Cristina and Barry have absolutely no hesitation in highly recommending Ward Trade Marks.

Barry Burns, Founder and Creative Director, BoMoJo

Having been recommended to us by a trusted friend, we engaged Rachael to acquire a trade mark for our new venture, and thank goodness we did. What we thought would be a simple application, met with objections from a company in the US, however Rachael’s sound, professional advice, steered us through the negotiations to a successful conclusion, TM approved! I would not hesitate to recommend Rachael to anyone who is not an expert in such matters, (and the bill was very reasonable too!)

Lee Wells, Principal, Ablestoke Financial Group

Rachael was a business partner to Mars trade marks team advising on all product segments. Rachael applies a compelling mix of trade mark and commercial knowledge and experience to her advice. She is a clear communicator and client-focus is always number 1. A true collaborator and pleasure to work with.

Catherine Burge, EMEA Marketing Manager, Mars

As a branding agency, we believe that it’s critical for businesses to make sensible decisions about protecting their entities. We recommend using Ward Trade marks to our clients, as they fully comprehend the minutiae of the whole process and get it done in a fuss free, cost effective way, but most importantly, they make sure your brand assets are fully protected, which can alleviate a lot of potential heartache later on.

Jo Lilford, Director, Run Jump Fly

As a charity The Woodbridge Tide Mill Museum was hesitant to enter the world of trade mark protection for fear of endless paperwork and high costs. We were recommended to speak to Ward Trade Marks and it proved to be good advice. Bill and Rachael provided a fast, well-explained and cost-effective service so that the whole matter was resolved within a couple of months. No stress, no jargon just common sense, knowledge and experience. Highly recommended.

Simon Ballard, Woodbridge Till Mill Museum

Ward Trade Marks were fantastic to deal with, they explained everything in an understandable way which for the layman made it easy to comprehend and have efficiently seen our application through from initial discussion to fruition. As a charity our name means everything and we wanted to protect it.

Gary Hyams, CEO, Support 4 Sight

Friendly, knowledgeable people, who I feel we can trust with all of our Trademark concerns / issues.  The company is available when I need them (answer my queries out of regular hours – not something I can expect but something I really value and appreciate) and I feel ‘goes the extra mile’.

Dawn Dowds, Celebrated Ltd

-Loved your service. I thought the service was very friendly and professional and couldn’t ask for anything more really.

Rob Butterworth, MD, Butterworth & Son

Great attention to detail, good updates right through the process – we were new to the trademarking process, you supported us through the journey.  So from our perspective you fully met our requirement.

Nick Pryke, Precision Marketing Group

The team @ Ward Trade Marks and especially Rachael have been instrumental in supporting and developing the IP @ Crude Coffee. As a new startup business I cannot recommend highly enough the help, guidance and IP strategy that Rachael and the team have created for us. I would not hesitate to recommend them to any other start-ups or established businesses looking to create, develop and protect your IP!

Ben Lion, MD, Crude Coffee

Make An Enquiry

To make a no obligation enquiry, please either call us on 01284 774841 or Make an online enquiry and we will be delighted to help you.

Enquire Now