Trade Mark – Pre Filing Advice
Trade mark pre-filing advice
Trade mark pre-filing advice will help you make sure your application is successful.
Our team draws on years of experience to make sure:
- Your proposed trade mark is registrable and unique
- Your application is completed correctly to make sure it’s accepted the first time
- That your specification of goods and services delivers the broadest possible protection for your trade mark
On top of that, we’ll also make sure your brand is adequately covered for the future. We do that by looking at your current business and your future strategies for growth, making sure your application takes everything into account.
Would you like help to make sure your trade mark is registrable?
Where do you do business?
Right now, you may only trade in the UK, so a UK application is all you need. But what about five or ten years from now? Will you be expanding into new markets?
Unfortunately, there is no simple way to ‘globally’ register your trade mark.
But, if you do sell (now or in the future) in other countries, your rights must be protected within those markets.
Trade marks are territorial. If you register yours in the UK, you’re only covered in the UK. If you register a European trade mark, then all EU countries are included. If you register in the US, only the US is covered.
The only way you can protect your brand everywhere you do business is by registering your trade mark in every country in which you trade.
Can’t decide where to register your trade mark?
Free Guide: Everything A Business Owner Needs To Know About Trade Marks
The guide will explain to you in detail the essentials of trade mark protection including:-
- Choosing a distinctive brand name – why a good choice will resonate with your customers and reduce your advertising and marketing spend.
- The importance of avoiding the descriptive/ generic trade mark trap.
- The importance of pre-filing searches – done the correct way – to avoid future legal action against you and the risk of having to rebrand.
- Strategy on when to time your application.
- Realising the value of your trade mark – why your trade mark is considered an asset on your balance sheet.
- The importance of maintaining and enforcing your registered trade mark rights once your mark is registered.
Simply enter your details below to receive this guide instantly:
Is your trade mark strong?
Making sure the mark you’ve chosen is robust is top of our list because its strength determines the level of protection your brand will enjoy.
The strongest is a fanciful mark, and these are made-up words that have no relation to your product (e.g. PEPSI and XEROX).
Then comes the arbitrary mark, which is a word already in existence but provides no meaning to your product (e.g. APPLE).
Third on the list is the suggestive mark, which are words that allude to meaning without describing the product, sub as NETFLIX.
Fourth is the descriptive mark, which is a word that describes the product and can be challenging to enforce.
Finally, the weakest is the generic term. These are words recognised as the names of goods or services, such as facial tissues and computer software.
Make an Enquiry
To make a no obligation enquiry, please either call us on 01284 619000 or make an online enquiry and we will be delighted to help you.