Trade Mark Portfolio Management

Managing your portfolio

A solid trade mark portfolio management strategy is vital when you own several trade marks, especially if you have overseas trade marks as well.

As your portfolio grows, so does the responsibility of managing the portfolio successfully to make sure your rights are maintained and not infringed by other businesses. Equally you must ensure that the portfolio as a whole supports your business goals, otherwise it is not doing its job.

Coming up with a portfolio strategy is therefore a daunting and time consuming prospect for any business owner. This is why the team at Ward Trade Marks will help you by taking that burden away, giving you peace of mind that your trade mark portfolio is in safe hands.

Protecting your trade mark portfolio

Brand protection isn’t just about trade mark registration, which is why it’s essential you invest in a trade mark portfolio management strategy from the start.

Without a strategy in place, you could:

  • Find yourself unable to exploit the full value of your trade marks
  • Confuse or even miss important deadlines for applications or for renewal of trade mark registrations
  • Run into issues when trying to handle multiple contentious proceedings, leading to loss of rights
  • Be at an increased risk of infringement claims and other objections
  • Encounter problems when enforcing your rights against infringers
  • Lose your rights altogether

What are your options?

There are three trade mark portfolio management strategies that you could potentially use. They all offer different levels of protection and risk.

Each strategy option is outlined below; we’ll let you decide which is the best option for you.

The DIY strategy

Doing it yourself could be attractive because there are no professional fees involved – at least not at the start. The main issue with this approach is that trade mark management is a complex area. Get it wrong you’ll end up spending far more than you need, not to mention wasted man-hours, lost rights and ugly trade mark disputes.

The biggest headache for the DIYer is keeping the portfolio coverage suitably sized as your business changes. What if you start trading in a country where you don’t have trade mark cover? A nasty overseas trade mark dispute is something that no business owner wants.

The other major headache is keeping track of all the trade mark deadlines, and these will be numerous and complicated. Missed trade mark deadlines usually means losing hard earned rights which could be disastrous. To do the job properly, you need specialist software to track every deadline and a sound training in how trade marks work and interact across borders.

Using multiple trade mark attorneys

Cost is one of your top priorities, so it’s tempting to shop around every time you need to register a trade mark to make sure you get the cheapest deal. However, tracking your portfolio will be almost impossible because of the number of attorneys involved, and they won’t be talking to each other. The advice that you get will not be joined up if different professionals are looking after different fragments. This strategy is better than DIY but not by much.

Using one Chartered trade mark attorney

Your final option, and in our opinion, the best, is to partner with one Chartered trade mark attorney firm to work with you on a long-term basis. You will not only build a strong and trusting relationship and always have someone on your side to fight your corner, but you’ll also have the best strategy to monitor your trade mark portfolio.

Working with you, we will:

  • Get to know your business needs and how you operate
  • Conduct regular trade mark audits
  • Suggest portfolio improvement and adjustments based on your business needs
  • Ensure no duplication of efforts between different advisors
  • Co-ordinate any international oppositions or cancellation actions so that your global approach is cost-effective and efficient
  • Help you monitor the marketplace for infringements and misuse
  • Monitor the Trade Mark Registers by using our WARDWATCH® trade mark watching service
  • Take appropriate actions against infringements as and when they occur

We take the worry and responsibility off your shoulders so you can concentrate on running your business, knowing your trade mark portfolio is protected.

To talk more about how we can make sure your trade mark portfolio is protected.

Trade Mark Reviews

One of the greatest assets of any brand is it’s IP. Working with Rachael is a joy – her professional insight, experience and clear (no jargon) communication enables you to make informed decisions about how and where you protect your brand. Whatever stage of business/brand development you are currently at, I’d recommend speaking with Rachael, to find out what you can protect and the best ways to achieve a robust solution, that’s fit for purpose.

Andy Boothman, Dress Code Shirts

Extremely happy with the professional service provided by Ward Trade Marks in obtaining our trade mark. Their advice and support made the process stress free and I would not hesitate to recommend them to others.

Daniel Compton, Owner at Armadillo Sec Limited

Rachael is extremely personable and professional. She has handled all of our trade marking adventures over the last few years with success and efficiency. Highly recommended.  

Mark Read, Managing Partner, Three Pillars Business Park

Rachael worked with my daughter and me to trade mark our company name, Arya Candles. She is a true professional and a delight to work with. Highly knowledgeable and nothing was ever too much trouble.

Lina Hogg, Co-Founder & Director, Arya Candles

Rachael Ward provided us with excellent service over a period of over 3 years (2014-2017). Rachael is a very practical and pragmatic trade mark attorney: she gets quickly to the heart of a problem and is extremely efficient in her work. She has a good depth of knowledge about trade mark law, but never allows this to get in the way of clear-sighted, practical advice. I would strongly recommend any business to use Rachael Ward and Ward Trade Mark Services on trade mark issues.

Duncan Curley, Director, Innovate Legal

As a marketing and design company it has been in the back of my mind since I launched TukTuk Creative Marketing to trademark the brand. There have been a few local companies who have recently had to change their name and branding because another company has objected. I love our company name, and it brings to life what I wanted to do when I started the company – taking brands on an inspiring journey, and what better way than on a TukTuk. To lose the name now or in the future would be crushing. Rachel has been amazing from the start, and I whole heartily trust her to set up the Trademark and follow up with any issues that occur along the way.

Vicky Stanaway, TukTuk Creative Marketing

Rachael is very efficient and productive trademark law expert which helped us to register copyrights for few our brands. She did a good research and gave us useful advices. Their fees are very reasonable. We were happy working with her.

Alex Ukolov, Baba Studio

I approached Rachael after working unsuccessfully with two other trade mark companies. Rachael was a joy to work with. She explained everything very clearly and was very open and upfront with her pricing. I was kept fully updated of the progress of my application. I am pleased to say I have now got my EU trademark, thanks to Rachael.

Cody Gapare, C-Lash

Our initial consultation with Rachael at Ward Trade Marks reinforced our focus regarding our branding and Company marketing for the future. Once BoMoJo was officially registered and published it enabled us to apply and acquire @BoMoJo as a Twitter username from an account that had been dormant for over 6 years. Twitter processed our request, swiftly and promptly and all was completed within a week, transferring our followers from @BoMoJoProd to @BoMoJo. Quite simply a first-class service is what you can expect from Rachael, who is extremely efficient, using her experience, knowledge and expertise to deliver your Trade Mark requirements. Rachael is thorough and precise. Cristina and Barry have absolutely no hesitation in highly recommending Ward Trade Marks.

Barry Burns, Founder and Creative Director, BoMoJo

Having been recommended to us by a trusted friend, we engaged Rachael to acquire a trade mark for our new venture, and thank goodness we did. What we thought would be a simple application, met with objections from a company in the US, however Rachael’s sound, professional advice, steered us through the negotiations to a successful conclusion, TM approved! I would not hesitate to recommend Rachael to anyone who is not an expert in such matters, (and the bill was very reasonable too!)

Lee Wells, Principal, Ablestoke Financial Group

Rachael was a business partner to Mars trade marks team advising on all product segments. Rachael applies a compelling mix of trade mark and commercial knowledge and experience to her advice. She is a clear communicator and client-focus is always number 1. A true collaborator and pleasure to work with.

Catherine Burge, EMEA Marketing Manager, Mars

As a branding agency, we believe that it’s critical for businesses to make sensible decisions about protecting their entities. We recommend using Ward Trade marks to our clients, as they fully comprehend the minutiae of the whole process and get it done in a fuss free, cost effective way, but most importantly, they make sure your brand assets are fully protected, which can alleviate a lot of potential heartache later on.

Jo Lilford, Director, Run Jump Fly

As a charity The Woodbridge Tide Mill Museum was hesitant to enter the world of trade mark protection for fear of endless paperwork and high costs. We were recommended to speak to Ward Trade Marks and it proved to be good advice. Bill and Rachael provided a fast, well-explained and cost-effective service so that the whole matter was resolved within a couple of months. No stress, no jargon just common sense, knowledge and experience. Highly recommended.

Simon Ballard, Woodbridge Till Mill Museum

Ward Trade Marks were fantastic to deal with, they explained everything in an understandable way which for the layman made it easy to comprehend and have efficiently seen our application through from initial discussion to fruition. As a charity our name means everything and we wanted to protect it.

Gary Hyams, CEO, Support 4 Sight

Friendly, knowledgeable people, who I feel we can trust with all of our Trademark concerns / issues.  The company is available when I need them (answer my queries out of regular hours – not something I can expect but something I really value and appreciate) and I feel ‘goes the extra mile’.

Dawn Dowds, Celebrated Ltd

-Loved your service. I thought the service was very friendly and professional and couldn’t ask for anything more really.

Rob Butterworth, MD, Butterworth & Son

Great attention to detail, good updates right through the process – we were new to the trademarking process, you supported us through the journey.  So from our perspective you fully met our requirement.

Nick Pryke, Precision Marketing Group

The team @ Ward Trade Marks and especially Rachael have been instrumental in supporting and developing the IP @ Crude Coffee. As a new startup business I cannot recommend highly enough the help, guidance and IP strategy that Rachael and the team have created for us. I would not hesitate to recommend them to any other start-ups or established businesses looking to create, develop and protect your IP!

Ben Lion, MD, Crude Coffee

Make an Enquiry

To make a no obligation enquiry, please either call us on 01284 774841 or make an online enquiry and we will be delighted to help you.

Make an Enquiry