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The Ward Way

For us, the way we go about doing things is as important as their outcome. Ward Trade Marks strives to be an ethical company in everything we do from pitching for new business to running the accounts of established clients and onto how we engage with the rest of the world.

The term corporate social responsibility has, largely rightly, had a bad press. For us it’s not something separate from who we are and what we do. It is who we are and what we do.

We call it the Ward Way and in terms of non-commercial activities, we proudly help a number of charities, including some national ones, sort out their trade marks – and other – issues.

We wanted briefly to tell you about on in particular. It’s called Anna’s Hope.

It’s a lovely charity that operates mainly in the East of England helping children and young people with brain tumours. It was at the Peterborough Business exhibition last year that Bill met Carole Hughes, the co-founder of the charity. She lost her daughter Anna (three years eight months) from a brain tumour back in 2006 and has worked tirelessly for the charity ever since.

Annas Hope Fairy logo
The purpose of the charity is to provide funds to enable children that have had brain tumour surgery to undergo the specialist rehabilitation that is so crucial, and otherwise may not be available.

We think that this is a fantastic organisation and we were delighted to fix everything up regarding their trade marks. We have no doubt that we will help on future fund raising activities from time to time for this wonderful charity.

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May 15, 2017 Bill share this article