Paul is responsible for the effective planning and delivery of Ward Trade Marks’ communications and marketing strategy to its expanding and increasingly diverse stakeholder base.
He has a 30-year successful track record in the professional communications and engagement business – in the private, public, political and not-for-profit sectors.
After laying the foundations of his career through gaining invaluable marketing and sales experience in a range of traditional media, he was the launch director of the UK’s first online marketing network (part of the Express newspaper group), working on behalf of a range of blue-chip companies. He progressed from there to front up the pioneering web businesses of News International and The Independent.
Having moved to Suffolk, as Babergh District Council’s first Communications & PR Manager, he focussed on the effective delivery of internal and external communications solutions, the enhancement of the reputation of the organisation through improved two-way dialogue with key stakeholders and the manufacture and analysis of key consultation and engagement exercises.
As the Corporate Manager – Communications for Babergh and Mid Suffolk Councils, he headed up a specialist team carving out radical new ways of empowering both front line staff and the communities they serve within a collaborative, project-based culture.
This was achieved by shifting the focus away from a direct delivery role to a mixed model including the mentoring, coaching and educating of colleagues, both in terms of building better external relationships and in nudging internal behaviours and cultures to better ensure the achievement of the organisations’ strategic objectives.
He also writes for a number of titles including EADT Suffolk magazine and the Bury & West Suffolk magazine.