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Tag: Intellectual property

value of intellectual property

How Much Is Your Brand’s Reputation Worth?

When we talk about your brand reputation, we’re referring to your intellectual property, specifically its value. That’s why ‘how much is your brand’s reputation worth?’ is a question worth asking. Hopefully, it makes you stop and think about what you could lose if something when wrong. You might think your brand is untouchable; it’s your […]

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November 13, 2018 Rachael
Intellectual Property

What Intellectual Property Do You Have In Your Business?

Before talking about intellectual property, let me ask you this. Do you believe you have adequate protection to safeguard your company’s assets? You might think the answer is yes because you have all necessary insurances in place, you have a business disaster recovery/continuity plan, and you go out of your way to retain the talent […]

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April 24, 2018 Rachael