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Tag: genericide

Trade mark genericide

How To Avoid Trade Mark Genericide

No, we haven’t made that up – trade mark genericide is real. It happens when a brand’s trade mark is used in the wrong way. Over time, its value dwindles, as it is no longer seen as the distinctive trade mark it once was. Examples are SELLOTAPE, HOOVER, and PORTAKABIN. Before we go into trade […]

August 14, 2018 Rachael