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Tag: brand reputation

value of intellectual property

How Much Is Your Brand’s Reputation Worth?

When we talk about your brand reputation, we’re referring to your intellectual property, specifically its value. That’s why ‘how much is your brand’s reputation worth?’ is a question worth asking. Hopefully, it makes you stop and think about what you could lose if something when wrong. You might think your brand is untouchable; it’s your […]

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November 13, 2018 Rachael