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Tag: brand reputation

brand reputation

How Much Is Your Brand’s Reputation Worth?

When we talk about your brand reputation, we’re referring to your intellectual property, specifically its value. That’s why ‘how much is your brand’s reputation worth?’ is a question worth asking. Hopefully, it makes you stop and think about what you could lose if something when wrong. You might think your brand is untouchable; it’s your […]

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November 13, 2018 Rachael
Lookalike branding

Ariel Uses Its Trade Mark Reputation To Clean Up

Our guest blogger Dr Stephen James writes again for Ward Trade Marks. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law. This time he tackles the knotty problem of lookalike products, a perennial issue for many brand owners: Lookalike branding is an […]

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January 22, 2018 Rachael