Litigation refers to proceedings initiated between two opposing parties to enforce or defend a legal right.

In the case of trade marks, litigation begins the moment someone decides to formally enforce or defend their legal rights.

The reality of litigation is that it is an incredibly stressful experience. It also has the potential to tie you up for a long time.

The best way to prevent it is to protect your business from the outset. However, if you do find yourself in this unenviable position, don’t bury your head in the sand and let it get to court.

It’s a much better idea, for all concerned, to find a way to settle the dispute. The best way is through compromise, negotiation, or finding common ground. That way both parties can get something of value from the situation. It will also be a lot cheaper (financially and emotionally).

Why is this litigation happening?

Your litigation situation is as a result of heading down the DIY route and forgetting to do your research before registering your trade mark.

Let’s go back to where it all started.

You have a brilliant business idea. In your head, you’re already a success. Your business is booming, It has a catchy name. Your marketing is on fire, and your website is drawing in thousands of visitors daily.

Life is great. However, there is one crucial step you forgot to take before you started promoting your brand.

In your excitement, you didn’t properly research the proposed trade mark for your new business. As a result, you left yourself open to what could be a very damaging and expensive liability due to trade mark infringement.

Now, what do you do?

You could wait and hope for the best.

However, the problem is that if there is a potential trade mark infringement out there, it’s not going to get better or go away. Plus, as your business grows in stature and visibility, the more likely a litigation claim will be made if there is a case for one.

Be proactive, not reactive

It’s always better to be proactive rather than reactive.

Before you get carried away with your new business, stop.

For now, put the fun stuff to one side (designing your logo, website, marketing strategy, etc.) and put your business head on.

You know your most valuable asset is your brand, so make sure you protect your intellectual property.

Find yourself a professional trade mark attorney. They will work with you and take care of your trade mark application for you. They will undertake all necessary trade mark searches to see what is on the Register, therefore, avoiding any potential litigious situations.

However, if you do jump the gun, it’s not too late. Using their experience, they will investigate your predicament. The, using their experience, will devise a flexible strategy to ensure that, as the case unfolds, a mutually acceptable outcome for all parties is reached.

Don’t leave anything to chance – get an expert to help you, and you’ll save yourself a lot of time, money, and stress.

Whether you’re facing litigation or you want to avoid it: