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"Ward Trade Marks made the whole process easy and painless. It allowed us to forget about our Trade Mark application and just get on with creating our business. We couldn’t recommend her business highly enough!"

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Home / Glossary of terms

Your trade mark faq answered

Intellectual property can be complex to understand. To help make the work we do a little clearer, here are the answers to some of the questions we are most frequently asked by clients.

What is a trade mark?

A trade mark protects any sign or symbol that allows your customers to tell you apart from your competitors. You can apply to register a name, logo, slogan, domain name, shape, colour or sound.

What is intellectual property?

Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce. Protecting your intellectual property allows you to manage how it is used and who uses it.

What is a design?

A design is the outward appearance of a product, or part of it. This includes its lines, contours, colours, shape, texture, materials and/or its ornamentation. Registering your design gives you exclusive rights for the look and appearance of your product.

What is a watching service?

A watching service literally “watches” the trade mark journals to make sure another company does not try to imitate the trade mark you have registered, or are in the process of registering. In this way the service guards against the potential dilution or infringement of your trade mark rights.