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ward trademarks top five


Have you ever been annoyed with a supplier because you didn’t get what you thought you were asking for?
Have you ever changed suppliers because you felt they didn’t hear you?
These days we are – more than ever – looking for value in our business relationships. With that in mind, we’ve put together a list of what we think the best Trade Mark Attorneys do:

1. They ask the right questions (and listen to the answers)

Sometimes you don’t know what you don’t know. You need someone who is going to ask the right questions in order to find the right answers. After all, how should you be expected to know if a fact is relevant?
For instance, you cannot widen the list of goods of your application after filing. Goods on which you intend to use the mark must also be included, at the right time. If you are not asked about this, you may fail to mention your future business plans, leaving you needing to file a further application down the line.

2. They get to know you

A decent trade mark attorney will be sufficiently flexible to adapt the way they work for you, in order to provide the best service.
You should not expect to be liberally sprinkled with five-page letters of advice, when a quick phone call will do. If you are oblivious to the digital revolution, your attorney should come and see you face-to-face. (We like doing this. Especially if you have dogs, or make cake).

3. They get to know your business

We like enduring relationships with our clients. The fact is, we can do a better job for them when we understand what they are seeking to achieve.
Attorneys don’t need to know the ins and outs of your business. But it’s good to know, for example, such facts as your plans to export, so that overseas protection may be shored up for you.
Being trade mark attorneys in Suffolk and Cambridgeshire, we’re lucky in that we often see our clients out and about at Chamber of Commerce events, or we follow their progress in the local press.

4. They are responsive

This is right up there on the list for me. We are all busy, however waiting weeks for a reply is unacceptable.

5. They speak your language

A good attorney shouldn’t parrot cases at you, but instead present you with creative options as to how the law can best work for your business.
Attorneys need to control the urge to talk at you with legal jargon and little-known acronyms. Take it from me, this one is a tad tricky. I could talk for hours on the vagaries of trade mark law, but most of my clients would rather listen to nails on a blackboard. Joking aside, you need language you can understand and act on.

Do Ward do all of the above? Well, we certainly try to, and if you’d like to know more, please get in touch via Ward Trade Marks, please email Bill Ward: [email protected], or call Bill Ward on 01223 421779.

October 17, 2016 Rachael