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Category: Case Studies

Ward Trade Marks

What if I don’t have a registered trade mark but someone else is using my name?

The rights you get through a registered trade mark are much stronger and broader than those you gain through use.
A registered trade mark gives you a legal monopoly.

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June 13, 2017 Rachael
Ward Trade Marks Chocolate Wars

Chocolate wars: bitter and not sweet

Like two heavyweight boxers, global chocolate manufacturers Cadbury and Nestle have gone through another round of trading blows against each other’s trade marks.

This time around and earlier this month, it was Nestle that was given the four-fingered count down in a knockout blow whereby the Court of Appeal judged that they couldn’t claim the shape of their KitKat bars as being registrable as a trade mark. The Court ruled that the four-finger design had “no inherent distinctiveness” and in any case the company had not marketed the shape of the bar for a considerable period of time.

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May 24, 2017 Bill
Craft beer image. Ward Trade Marks. Trade Marks.

Want to stand out in a crowded market?

Protecting your trade mark through registration is a great place to start. Rachael Ward of Ward Trade Marks would like to share three insider secrets as to how you can use Intellectual Property to make your beer brand a great success for a relatively small investment.

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July 27, 2016 Rachael
Monkey "Monkeh" the PG Tips Tea advertising character.Picture by Jamie Mann. Image shot 2012.

WHAT COULD YOUR BUSINESS LEARN FROM THIS MONKEY?

Monkey and I go back a long way. All the way back to 2002 in fact, when I filed an application to register him both as a three dimensional trade mark, and a two dimensional logo. It was the beginning of a story that no one could have predicted.

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March 23, 2016 Rachael