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Category: Case Studies

THREE ESSENTIAL STEPS TO PREVENT YOUR NEXT COSMETICS BRAND BEING A FINANCIAL DISASTER

After months of planning, researching, and testing, everything has come together. What’s more, inspiration has struck you and you’ve thought of a great name for your new product. There are three essential steps that your trade mark attorney will recommend you take before your product is launched to the public, all of which can be […]

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March 14, 2018 Bill

THE BUNNY STRIKES BACK – THE POWER OF REGISTERING YOUR ‘GET UP’ AS A TRADE MARK

Our guest blogger Dr Stephen James writes again for Ward Trade Marks. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law. This time he reviews another recent case before the UK IPO where the owner of a get-up mark with a reputation […]

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February 7, 2018 Bill

ARIEL USES ITS TRADE MARK REPUTATION TO CLEAN UP

Our guest blogger Dr Stephen James writes again for Ward Trade Marks. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law. This time he tackles the knotty problem of lookalike products, a perennial issue for many brand owners: In a recent opposition […]

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January 22, 2018 Bill

Use it or lose it: a cautionary tale about coffee trade marks

Here at Ward Trade Marks we are happy to introduce our guest blog by Dr. Stephen James. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law. Under European (and UK) trade mark law, a trade mark registration may be revoked on […]

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December 7, 2017 Bill
Ward Trade Marks

What if I don’t have a registered trade mark but someone else is using my name?

The rights you get through a registered trade mark are much stronger and broader than those you gain through use.
A registered trade mark gives you a legal monopoly.

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June 13, 2017 Rachael
Ward Trade Marks Chocolate Wars

Chocolate wars: bitter and not sweet

Like two heavyweight boxers, global chocolate manufacturers Cadbury and Nestle have gone through another round of trading blows against each other’s trade marks.

This time around and earlier this month, it was Nestle that was given the four-fingered count down in a knockout blow whereby the Court of Appeal judged that they couldn’t claim the shape of their KitKat bars as being registrable as a trade mark. The Court ruled that the four-finger design had “no inherent distinctiveness” and in any case the company had not marketed the shape of the bar for a considerable period of time.

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May 24, 2017 Bill
Craft beer image. Ward Trade Marks. Trade Marks.

Want to stand out in a crowded market?

Protecting your trade mark through registration is a great place to start. Rachael Ward of Ward Trade Marks would like to share three insider secrets as to how you can use Intellectual Property to make your beer brand a great success for a relatively small investment.

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July 27, 2016 Rachael
Monkey "Monkeh" the PG Tips Tea advertising character.Picture by Jamie Mann. Image shot 2012.

WHAT COULD YOUR BUSINESS LEARN FROM THIS MONKEY?

Monkey and I go back a long way. All the way back to 2002 in fact, when I filed an application to register him both as a three dimensional trade mark, and a two dimensional logo. It was the beginning of a story that no one could have predicted.

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March 23, 2016 Rachael