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Category: Blog

DIY trade mark application is stuck

Why Has Your DIY Trade Mark Application Got Stuck?

You had a trade mark to register for your business. After doing a Google search, you decided the application processes looked pretty straightforward. Therefore, due to all your other start-up costs, you chose to go down the DIY route.   Encouraged by all the advice you read online you didn’t worry about reading up on all […]

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March 12, 2019 Rachael
series of trade marks

What Is A Series of Trade Marks?

You already know how important it is to protect your brand by registering your trade mark, but do you know how a series of trade marks works? When developing your brand, it’s entirely possible that you’ll play with different colourways, character cases, and include descriptions of the product. Under specific circumstances, you could get trade […]

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February 26, 2019 Rachael
McDonald's vs Supermac's

How McDonald’s Lost Out In The Battle Of The Burgers

Trade mark revocation is something we’ve covered in detail in the past. However, a recent high profile case makes it worthwhile revisiting this topic area. There is a burger war happening. The Ireland-based fast-food chain, Supermac’s, filed a trade mark revocation against McDonald’s Big Mac with the EUIPO. It states that the mark had not […]

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February 14, 2019 Rachael
Trade mark ACID test

Does Your Trade Mark Pass The ACID Test?

You already know the importance of registering your trade mark, but what about way you use it?  Improper use can lead to the dilution of your brand – and you don’t want that happen. To help businesses ensure their trade marks remain strong and valid, there is an easy-to-remember guide tha will help you make […]

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January 29, 2019 Rachael
UK Fast Track Opposition Procedure

What Is The UK Fast Track Opposition Procedure?

The UK Intellectual Property Office (UK IPO) first introduced the UK Fast Track Opposition Procedure in 2013.  Its inception was as direct result of the concerns that the cost and administrative burden of submitting an opposition to trade mark registration was leaving many SMEs open to brand dilution.  This new “fast track” procedure is designed […]

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January 16, 2019 Rachael
Trade mark classes and avoid becoming a trade mark troll

Choosing The Right Trade Mark Classes – Don’t Be A Trade Mark Troll

Picking the right trade mark class or classes for your product or service is critical.  Get it wrong, and you will compromise the integrity of your most valuable asset. However, that doesn’t mean you should register it in umpteen classes ‘just to be on the safe side.’ Avoid becoming a Trade Mark Troll To ‘troll’ […]

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December 27, 2018 Rachael

Trade Mark Catastrophe leaves Pawsecco in the doghouse

Dr Stephen James writes again for Ward Trade Marks. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law.This time he reviews a UK IPO trade mark opposition case where an application for a playful word mark covering dog treats was alleged to […]

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December 17, 2018 Bill
trade mark advice worth its weight in gold

Professional Trade Mark Advice Is Worth Its Weight In Gold

Last month, we looked at what could potentially happen to your brand if you went down the DIY trade mark route. One error could lead to extra costs, time delays in achieving your trade mark registration, and even catastrophic damage to your brand.

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December 11, 2018 Rachael
Trade mark revocation

What is Trade Mark Revocation?

Registering your trade mark protects your business’s intellectual property. It stops other companies from using a similar mark without your permission. However, if you don’t use your registered trade mark within five years, it could be revoked. Use your trade mark or risk losing it Trade marks are commercial assets. Demand for certain marks can […]

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November 27, 2018 Rachael
value of intellectual property

How Much Is Your Brand’s Reputation Worth?

When we talk about your brand reputation, we’re referring to your intellectual property, specifically its value. That’s why ‘how much is your brand’s reputation worth?’ is a question worth asking. Hopefully, it makes you stop and think about what you could lose if something when wrong. You might think your brand is untouchable; it’s your […]

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November 13, 2018 Rachael