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Author: Bill

THREE ESSENTIAL STEPS TO PREVENT YOUR NEXT COSMETICS BRAND BEING A FINANCIAL DISASTER

After months of planning, researching, and testing, everything has come together. What’s more, inspiration has struck you and you’ve thought of a great name for your new product. There are three essential steps that your trade mark attorney will recommend you take before your product is launched to the public, all of which can be […]

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March 14, 2018 Bill

THE BUNNY STRIKES BACK – THE POWER OF REGISTERING YOUR ‘GET UP’ AS A TRADE MARK

Our guest blogger Dr Stephen James writes again for Ward Trade Marks. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law. This time he reviews another recent case before the UK IPO where the owner of a get-up mark with a reputation […]

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February 7, 2018 Bill

ARIEL USES ITS TRADE MARK REPUTATION TO CLEAN UP

Our guest blogger Dr Stephen James writes again for Ward Trade Marks. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law. This time he tackles the knotty problem of lookalike products, a perennial issue for many brand owners: In a recent opposition […]

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January 22, 2018 Bill

Use it or lose it: a cautionary tale about coffee trade marks

Here at Ward Trade Marks we are happy to introduce our guest blog by Dr. Stephen James. Stephen is a past president of CITMA, and a leading practitioner with almost 40 years’ experience in UK and EU trade mark law. Under European (and UK) trade mark law, a trade mark registration may be revoked on […]

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December 7, 2017 Bill
Ward Trade Marks winner of Cambridgeshire Chamber of Commerce global awards: new exporter of the year 2017

Ward Trade Marks scoops prestigious exporter of the year award

Ward Trade Marks, one of the UK’s leading specialist trade mark attorneys, has been named the New Exporter of the Year in the recent Cambridgeshire Chambers of Commerce 2017 Global Awards. The company, with offices in both Cambridge and Suffolk, scooped this prestigious recognition having successfully registered and protected nearly 140 UK trade marks in 12 overseas markets, including the European Union and the US, over the last two years alone.

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June 5, 2017 Bill
Ward Trade Marks Chocolate Wars

Chocolate wars: bitter and not sweet

Like two heavyweight boxers, global chocolate manufacturers Cadbury and Nestle have gone through another round of trading blows against each other’s trade marks.

This time around and earlier this month, it was Nestle that was given the four-fingered count down in a knockout blow whereby the Court of Appeal judged that they couldn’t claim the shape of their KitKat bars as being registrable as a trade mark. The Court ruled that the four-finger design had “no inherent distinctiveness” and in any case the company had not marketed the shape of the bar for a considerable period of time.

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May 24, 2017 Bill

The Ward Way

For us, the way we go about doing things is as important as their outcome. Ward Trade Marks strives to be an ethical company in everything we do from pitching for new business to running the accounts of established clients and onto how we engage with the rest of the world. The term corporate social […]

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May 15, 2017 Bill
Ward Trade Marks

WardWatch is your brand’s guard dog

WardWatch® uses specialist software to monitor both word and logo trade mark registers in the UK, European Union (EU) and beyond. For word marks the service reports on newly published identical and phonetically identical marks across all sector categories of relevance to a client company and for logo marks it reports on newly published visually similar marks, again across all sector categories of relevance to a client company.

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April 12, 2017 Bill
Bill and Rachael Ward from Ward Trade Marks with client

Ward Trade Marks 100% registration success rate

Ward Trade Marks, one of the UK’s leading trade mark attorneys with offices in both Cambridge and Suffolk, has confirmed a 100% success rate in the first or “examination” stage in registering client trade marks in the UK and EU over the last 12 months. The company, which has over 150 UK and non-UK clients, […]

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March 13, 2017 Bill
bill ward with ward trade marks process presentation in client meeting

Do you love your brand enough?

Knowing the value of your brand is vital in delivering long-term commercial success. Increasingly in all walks of life, customers are looking to associate with brands that have a real meaning for them beyond the core business purpose.

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March 10, 2017 Bill