About Ward Trade Marks
We are Ward
As Chartered Trade Mark Attorneys, Ward is a company focused entirely on trade marks. While other practices dilute their offering by advising across several areas of law, we deliver specialist trade mark advice and unrivalled expertise.
At the helm are Rachael and Bill Ward. They began Ward Trade Marks in 2014 as a specialist trade mark attorney practice. Working both nationally and internationally to help clients select, register, and protect trade marks. They handle portfolios of all sizes in a way that’s simple, efficient and cost-effective.
Why it’s essential
We’re Chartered Trade Mark Attorneys
Membership of the CITMA identifies us as legal experts in the protection and exploitation of your trade marks. Bound by its robust code of conduct, we concentrate on continuous professional development to remain up-to-date with changing laws and practices.
Using our combined knowledge, we offer advice on what trade marks and designs you need to safeguard. We’ll also show you how you can achieve maximum protection. But more than that, we take a commercial perspective to ensure your Intellectual Property drives your business to success.
To learn more about how and why an experienced chartered trade mark attorney is essential to the effectiveness of your trade mark protection please click here.
We’ve got your back
Many businesses overlook the need to protect their trade mark. Often due to the perceived expense of the process or the incorrect belief that trade mark protection is just for larger companies.
Any business that trades needs to consider securing its brand seriously.
Granted, it can be a legal minefield and very confusing, which is why it’s vital you seek the services of a Chartered Trade Mark Attorney. Their advice will be invaluable when it comes to protecting your business interests.
Co Founder / Chartered Trade Mark Attorney
Rachael is a Chartered Trade Mark Attorney with extensive experience in trade mark law, having started her career in 1994 in the trade mark department at Interbrand, the world’s leading brand consultancy. Rachael qualified as a trade mark attorney with Clifford Chance in London and over the next decade managed the trade mark porfolios for many large brand owners. She’s worked as principal contact for Whitbread, Costa, Technicolor, Carlton Television, ONdigital, Fred Perry, Kangol and has extensive experience in the FMCG sector including Mars.
Rachael graduated from Edinburgh University with a masters degree (LLM) in Intellectual Property Law. She’s a Member of the Chartered Institute of Trade Mark Attorneys (CITMA), a Professional Representative before the European Union Intellectual Property Office (EU IPO), and a Member of the European Communities Trade Mark Association (ECTA). She has contributed to the UK Trade Mark Handbook, has published several articles on the subject and is currently a committee member of the International Trademark Association (INTA). During her time at Clifford Chance LLP she was Director of the Trade Marks Group.
Her speciality is coming up with bespoke creative solutions that really work for clients, rather than force them into an off-the-shelf solution. It’s this way of working that builds a successful relationship and provides real value for the client.
Co-Founder / Director Client Relationships
Bill graduated with distinction from Queen Mary University of London with a Postgraduate Certificate, Trade Mark Law and Practice.
Bill has spent much of his career in airline management, having been Flight Operations Director at GB Airways, then Senior Vice President of Flight Operations for Qatar Airways, where he was responsible for over 1,000 pilots and 70 aircraft across five fleets. He has brought this vast business knowledge and operations experience with him to Ward Trade Marks, as well as a keen appreciation of brand value and intellectual property. He’s a member of the Institute of Legal Finance and Management and a student member of the Chartered Institute of Trade Mark Attorneys.
Away from work Bill likes to keep fit and healthy. A keen runner, he has completed the London Marathon and has climbed Mount Kilimanjaro. He is a board member of his local Chamber of Commerce.